In addition to Facebook, I'm working my Instagram & Snapchat accounts more purposefully with a focus on connections and adding value vs. posts that feel "spammy"
Next will be this blog (getting a makeover in the coming months) which I have neglected, but am reminded that people are reading every time I attend a National Event (oops) and revisiting both my All Star Team's YouTube & personal YouTube accounts.
If you're feeling overwhelmed with all these outlets, don't sweat it! Pick one or two to really nail then move one to others! Doing a major audit of your Facebook profile is what I'd recommend starting with.
Snapchat is new to me, so definitely not an authority on this one. It's more raw, intimate and seems to be where the millennials are hanging out these days.
Go public. This will allow anyone to follow you and view your story, without necessarily following them back. Here's a great article on how/why to do this. Note that ONLY followers can see your stuff, so it's not truly "public" but changing this setting will expand your reach.
In addition to sharing candid moments from your personal life, consider sharing snippets from a National event, team meeting, arriving at a party, etc (just keep the demos, toys etc off your storyline!)
Make sure your personal profile isn't too "locked down". Whether you like it or not, potential clients are checking you out. What do they see? Would YOU do business with you? If it's too private you're missing opportunities.
Use a picture of YOU for your profile (not a product, pet, kid, etc).
Get social by commenting on client posts, pics etc vs. just "liking".
Choose a few different interests to post on regularly. For example, family, personal development, food, business, music. Show your personality. Your tribe will find you!
Follow consultants in your field (even if they aren't in your company) who are killing it on Facebook to see what they are doing and for inspiration.
Facebook live is a game changer! I've used it in groups/events to do online parties (private of course!), team training, opportunity events, prize drawings etc and just recently started going live on my personal profile. Who knows how long Facebook will continue to push notifications on these, but for now, the reach this has is awesome.
Instagram I've had an account for awhile but only recently have been more strategic about posting. That said, I don't totally "get" this one yet so how about an update down the road?
(if you have thoughts about Instagram and business, by all means share!)
I can say it's another platform for reaching people who may have checked out of Facebook and it's fun to think of ways to incorporate business without being "spammy".
This photo was taken at my anniversary dinner, and led to several private messages asking about the Date Night Card game!
YouTube I'm embarrassed that I have neglected YouTube so much for the past year or so. I started doing videos because I noticed some of the same Pure Romance business questions kept popping and I wanted to have a resource for training my team.
I also figured the information may be valuable to other consultants so I made some of the videos public.
My videos did not have great production value. They are done with my iPhone or laptop. However, they featured content that apparently was of value because they've had lots of play over the years!
Tip To be more "searchable" refine the title and think about what your viewers may be looking for! The big thing with YouTube if you are a Pure Romance consultant is to KEEP PUBLIC VIDEOS CLEAN!! Videos featuring bedroom accessories or any adult content should always be either "unlisted" or restricted to viewers age 18+ per our corporate guidelines. I cringe when I see Mr. Dependable making a debut in a public video!